When you are running a business, you want your technology to integrate well with the other tech you use in your business and with your overall IT platform. When you run into situations where your tech fails to integrate well, it can cause serious problems—leading to lost productivity, lost data, and general inefficiency that is not desirable for any business.
Choosing technology partners requires looking carefully at how those partners play with others. You want to know that your tech will integrate and operate well, which means you want a tech partner that is interested in ensuring cross-compatibility and integration. Many tech partners will be interested in such cooperation, but not all will. It is important to know what to look for in such a partner to ensure that you team up with a business that you can rely on.
1. Interest in improving the overall experience, not just the bottom line
There are plenty of tech partnerships that develop to increase profits. After all, money drives business and it only makes sense for companies to seek arrangements that will improve their profitability. But creating the best customer experience requires more than just a focus on profitability—it also requires a real and sustained interest in ongoing improvement, which necessitates cross-pollination.
You want a partner who wants to ensure that everything works and strives to avoid tech silos that inhibit customers and companies alike. However, you also want a partner who will offer ideas for improvement and accept constructive feedback for their own improvement. The sharing of knowledge and insight and interest in such sharing makes a great tech partner.
2. Willingness to be part of a team
It may seem like asking too much for a tech partner to treat your business and the other tech vendors you work with as a team—but the fact is, you need a team player to achieve your goals. Sure, it can take some serious self-reflection on the part of one business to decide to team up with another business and actively engage in such teamwork, especially if there is a fear of missing out on extra earnings. But the long-term benefit of teamwork will yield future rewards that are otherwise unachievable. The tech partner that is willing to forgo a little extra profit today for benefits for the entire team, later on, is one worth keeping.
3. Interest in a long-term partnership
Many of the best results are only achievable through long-term planning and implementation. Some tech partners may see the option of a partnership as more of a short-term advantage that is not worth maintaining for the long-term. These potential tech partners fail to realize that whatever short-term benefits they can get now will pale in comparison to the benefits they could realize through long-term engagement and partnership. Of course, the challenge of long-term relationships is that they typically require some sacrifice on the front-end. Tech partners that are wise enough to see the value in such early sacrifice are more likely to benefit your business in the future.
4. Desire to contribute to the partnership
One of the best ways to facilitate a successful partnership in technology is to give as much access to your technology base as possible. There are many reasons for this need. For example, by giving as much open access to their technology base and IT stack as they can—within reason—a tech partner can make it much easier and faster to develop integration between their tech and the tech of other partners. The harder partners have to push to gain access to the information they need, the longer it will take to achieve true integration. It is possible that with enough pushback on access, a partner could just give up on the idea of achieving integration and go somewhere else.
5. Seek regular and open communication
The need for communication in business is significant when partnering with tech vendors and service providers. You want a company that will keep you up to date about everything that is going on—at least all the things that are relevant to you and your business—and you want a company that will take your need to communicate seriously. When you want to communicate, your partner should be available or make themselves available at a reasonable time. You also need to know what your partner wants and expects out of the business relationship, just as your partner should know what you want and need out of the partnership.
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