Since all but taking over online communication, social media has become a viable business tool as well. Social media is easy and affordable to use, and it allows access to vast numbers of potential new customers. While Facebook, Twitter, LinkedIn and YouTube are being used liberally by today’s businesses, there’s one exciting platform that isn’t seeing as much traffic: Snapchat.
Snapchat is one of the fastest-growing social media options with millennials. There are well over 100 million active Snapchat users, and over 70 percent are under the age of 34. Put quite simply, businesses looking to connect with this crowd should be on Snapchat.
Easy to Use
Snapchat works by providing an interface through which users can easily send photos and videos, or “Snaps,” to their followers. The media sent is only viewable for up to 10 seconds (the user gets to determine the length of the display). Afterward, it disappears forever. Multiple snaps can be strung together to create a “story” viewable for up to 24 hours.
Some other compelling Snapchat facts and stats include:
Growing Your Snapchat Network
Unlike Instagram and Twitter, hashtags aren’t enough to entice new followers. On Snapchat, users must find and add you. To add users, you must know their Snapchat names. Snapchat does not have native discovery capabilities. Gaining Snapchat followers requires using your company’s online presence – including your other social media accounts – to raise awareness about your Snapchat account. Here are some tips for getting the ball rolling:
Getting active on Snapchat now can vault your business ahead of the competition on this fast-moving platform. If your company is ready to succeed on Snapchat, contact 403Tech Inc of Calgary at (403) 215-7506 or [email protected]. We look forward to helping you succeed!
Scott Gallupe of 403Tech Discusses Cybersecurity Threats in Business in Calgary Article
The COVID-19 pandemic sent businesses scrambling to pivot from an office-based environment to a remote workforce. A recent issue of Business in Calgary featured 403Tech President Scott Gallupe, who advised on how local businesses can protect their IT systems from cybersecurity threats. He explained that passwords and video collaboration tools are possible entryways for viruses and malware. The article, Alright, Stop, Collaborate and Listen, features several local IT leaders, describes the issues faced by business owners during the pandemic and provides guidance on ways to protect business data from ransomware and other types of cyberattacks.